| 展会日期 |
2021-09-17 至 2023-09-19 |
| 展出城市 |
河北 |
| 展出地址 |
石家庄国际会展中心 |
| 展馆名称 |
石家庄国际会展中心 |
| 主办单位 |
河北省皮革行业协会 |
| 承办单位 |
中博国际展览（北京）有限公司 |
展会说明
随着互联网营销的崛起,人们的消费习惯和生活方式都发生了极大的改变,尤其是受2020年新冠肺炎疫情的影响,直播带货、内容营销、新零售等已经成为人们习以为常的销售模式。随之而来的,是人们对生活质量、产品品质等各方面更高水准的要求。相较于国际箱包行业较深的品牌沉淀,我国箱包行业起步较晚,但随着经济全球化以及我国不断增长的经济水平,国内箱包行业品牌意识觉醒,乘着东风顺势而变,进行全新的变革及升级,重塑品牌价值,迎来了后疫情时代的发展新契机。
市场两极分化,中国箱包品牌突围契机如今中国箱包业不仅是全球的制造中心,更是全球最大消费市场,中国拥有成千上万家箱包生产企业,生产了全球近三分之一的箱包。而疫情后旅游市场的恢复将会进一步推动行业发展,到2025年全球市场规模预计达到2112亿美元左右。可见我国箱包市场体量庞大,且近年来处于加速增长时期。但长期以来,国内箱包行业经营模式多以专业制造商(ODM)和加工制造商(OEM)为主,产业链集中于上游辅料和中游代工。加工制造商规模普遍较小而数量众多,产品附加值较低,同质化竞争非常激烈。专业制造商规模较大,自身有一定的研发设计能力,大多也同时经营自主品牌。箱包品牌运营商则主要来自国外,掌握产品利润率最高的研发设计和销售环节。
国内箱包产业链的分布情况反映在市场上呈现严重的两极化,一是国产箱包格局普遍为低端线、品牌力弱、加价率低,单价普遍在500元以下。二是海外品牌占据高端产品线,单价在上千元至数万元不等,加价率高。品牌的断档,成为爱华仕、90分等国内高性价比箱包品牌发展的良好契机,其定价在300-1000元的旅行箱销售火爆。在它们之前,国内较难找到一款高颜值、高性价比、高品质的箱包产品。当前下游消费市场相对割裂,三四线城市的消费者仍处于消费升级的过程中,而一二线城市的消费者消费观念逐渐趋于理性,关注高性价比产品及个性化产品。改变经营模式、创新产品思维,是国内箱包行业进一步深化品牌和扩大市场的致胜关键。消费需求趋势逆向推动产品线升级。
组委会报名处：中博国际展览（北京）有限公司
联系人：王浩13311472034（24小时优先）
Email：1395590814 qq.com（兼微信）
联系方式
联系人：王浩
地址：北京市朝阳区东坝乡东晓景产业园205号1518
手机：13311472034
电话：13311472034
Email：1395590814@qq.com
QQ：
微信：
展会备注
[exhibition scope]
High end Customization: global famous bags, handbags and leather goods customization, private customized leather goods, crocodile leather products customization, luxury handmade leather goods customization, high-end leather shoes customization, luxury leather goods brand, bags and handbags fashion brand design, bags and handbags new product launch and e-commerce entity display docking transaction, etc;
Bags, handbags and leather goods: Men's and women's real leather bags, leather goods, suitcases, backpacks, suitcases, trolley cases, women's handbags, wallets, briefcases, briefcases, briefcases, satchels, genuine leather key bags, sports bags, schoolbags, cosmetic bags, jewelry boxes, musical instrument boxes, computer bags, belts and belts, leather accessories, gloves and hats, leather crafts, fur products, genuine leather wallets, canvas bags Woven bags, straw bags, gift bags, handbags, environmental protection bags, non-woven bags, craft handbags, fur bags, shopping bags, printed canvas bags, waterproof and thermal insulation bags, men's and women's real leather bags, leather gifts, leather crafts, leather wallets, leather gloves, leather hats, men's and women's belts, watch belts, PU / PVC belts, waist chains, belts, etc;
Bag materials: natural leather, synthetic leather (PU / PVC), artificial leather, garment leather, shoe upper leather, sofa leather, bag leather, automobile furniture leather, raw fur, leather wool, leather fabric, leather fabric accessories, leather chemicals, leather chemical raw materials, semi-finished products, denim, lining, mesh, nylon, leather base cloth, textile fabrics, etc;
Bag accessories: all kinds of zippers, hardware accessories, tag, fastener, bag lock, pull rod, angle wheel, pulley, knife mold, punch, bag handle, knot, color bar, magnetic bar, thread belt, plastic, adhesive, pulley and other accessories;
Bag machinery and equipment, bag machinery and leather goods equipment, sewing equipment, cutting machine, gluing machine, mould, various leather machinery, computer aided design and manufacturing (CAD and CAM) software, etc;
Registration office of organizing committee: Zhongbo International Exhibition (Beijing) Co., Ltd
Contact person: Wang Hao 13311472034 (24-hour priority)
Email：1395590814 qq.com (and wechat)
